From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.
Volume: IV July 25, 2007

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Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you.

Drop in a mail at pchandra@zenithoptimediaindia.com  with your suggestions and comments.


 

 

 

Airlines

Share Prices
 


 

 

Sales and Market Share

 

 

Source: Directorate General of Civil Aviation

 

 

 

Trends, Marketing Initiatives and Others

 

 

 

01. Jet Waits For Global Biz Travelers – July 13

Jet Airways to focus on upmarket global travellers

Jet Airways, which is launching its first flight to the US in August 2007, is targeting the high-class global business travellers rather than focusing only on the NRIs. According to Jet Airways Chairman Naresh Goyal, “The flight between Mumbai and Newark (New Jersey) connects two global financial hubs. The traffic to and from Mumbai, we felt, was the highest in India and not restricted to just budget tourists or Gujarati NRI families travelling to Ahmedabad for vacations. Mumbai is the financial hub of India and has now gained importance globally. That’s why we chose to inaugurate our US operations with the Mumbai-Newark connection”.

 

Source: The Economic Times


 

 

02. Jet Forges Partnership With Brussels Airlines – July 11

Jet Airways signs a code-sharing pact with Brussels Airlines

Jet Airways has signed an MoU with Belgium’s Brussels Airlines for implementing code-sharing – a frequent flyer partnership and check-in facilities for travellers between Europe, US, Canada, Africa and India. Brussels Airlines would code-share on Jet Airways’ flights between Brussels and Mumbai, Delhi and Toronto.

 

Source: The Economic Times

 

 

 

03. Air Deccan Enhances Seat Capacity – July 06

Air Deccan increases seating capacity to meet growing demand

In view of the growing demand, low-cost airliner Air Deccan announced enhancement of its seat capacity for southern travellers. In South India alone, Air Deccan offers over 2.5 lakh seats per month, and has a market share of 40%—in terms of seats offered in the region. According to Air Deccan’s CEO, Ramki Sundaram, with Trivandrum, Madurai and Coimbatore developing into modern cities, Air Deccan flights, due to affordable fares, are being sought after by leisure as well as business travellers.

 

Source: DNA

 

 

 

04. Air Deccan To Sell Tickets From Post Offices – June 27

Air Deccan to leverage on the widespread reach of the postal department

 In an attempt to benefit from the widespread presence of postal offices, low-cost carrier Air Deccan is collaborating with the Postal Department to offer e-tickets. Initially, this service will be launched in 500 internet-enabled post offices in Karnataka by July 2007. The airline has already trained 1,000 postal personnel to access the Air Deccan website and issue e-tickets.

 

Source: The Times of India



 

 05. Shopper’s Stop – June 21

Nok Air promotes ‘shopping phenomenon’

Nok Air, a Bangkok-based low-cost airline, has initiated a new retail wave by offering its passengers discount coupons from Bangkok’s Siam Paragon, Asia’s largest mall. According to Patee Sarasin, CEO, Nok Air, “This is the first time an airline is dedicated to shoppers. This initiative not only benefits Nok Air passengers but also projects Bangkok as the world’s most popular shopping tourist destination, which is in line with the initiative of the Bangkok Metropolitan Administration”. Nok Air’s inaugural fare of Rs 9,999 (for a round ticket from Bangalore) can be availed till October 2007.

     

Source: The Hindu Business Line


 

Product Launches
 

 

06. Tiger Airways To Start Flights To India In Oct – July 03

Tiger Airways, partly owned by Singapore Airlines (SIA), will introduce flights to India from October 2007. The Singapore-based budget airline plans to start four weekly flights to Chennai from 28 October and three weekly flights to Kochi from 30 October.

  

 

 

07. Finnair Begins Flights To Mumbai – June 26

Finnair, one of Finland’s leading airlines, introduced a direct flight from Helsinki to the commercial capital of India, Mumbai, on 26 June, 2007.

 

 
 
This tracker has been compiled from external sources and does not necessarily reflect the views of the company.  Direct links only work for a specified date. If you would like to review an article after the printed date, please go to the news source's website directly and access their archives.
 
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