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Volume: IV

July 25, 2007

 

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Alcohol

 

Share Prices
 

 

 

Sales and Market Share
 

 

Source: Euromonitor Report- Alcoholic Drinks- India- June 2007

 

 

 

08. Radico Khaitan Net Up Marginally In 2006-07 – July 02

Radico Khaitan records a marginal increase in its net profit

Liquor company Radico Khaitan recorded a marginal increase in its net profit to Rs 45.25 crore in FY 2006-07 from Rs 45.03 crore in FY 2005-06. IMFL sales of Radico in FY 2006-07 stood at 13.5 million cases.

 

Source: The Economic Times

 

 

Trends, Marketing Initiatives and Others

 

 

09. Brown-Forman Set To Give Tequila Market A Shot – July 14

Brown-Forman to introduce its premium tequila range in India

By Q4 in FY 2007, Brown-Forman, the maker of Jack Daniel’s whisky, plans to introduce a range of premium tequilas in India. The brands, including Herradura and El Jimador, will be rolled out in Delhi, Mumbai and Bangalore. Brown-Forman’s Area Director and VP (South-Asia) Amrit Kiran Singh said, “Tequila is a small but growing market in India. It is picking up, especially in places such as premium night clubs”.

 

Source: The Economic Times

 

 

 

10. John Distillers Uncorks Big Banyan Range Of Wines – July 11

John Distilleries to foray into wine segment with ‘Big Banyan’

Bangalore-based John Distilleries, with its latest venture, Chateau de Banyan, is planning to launch its first premium wines brand, ‘Big Banyan’. Big Banyan will come in five varieties—Shiraz, Zinfandel and Cabernet Sauvignon in red wines and Chenin Blanc and Sauvignon Blanc in white wines. John Distilleries has entered into an alliance with the Italian wine maker, Lucio Matricardi, to produce the wines.

 

Source: The Economic Times

 

 

 

11. Budweiser Pops Open In India – July 07

Budweiser enters the Indian beer segment

St Louis-based Anheuser-Busch Cos Inc (A-B) in co-operation with Crown Beers launched Budweiser, priced at Rs 68 per 650 ml, in India. The Indian beer market has two dominant players, India’s United Breweries Ltd, which controls over 45% of the market and UK’s SABMiller, which holds around 35% of the market share. “As the Indian beer market continues to experience tremendous growth, our goal is to best position Budweiser as a leading brand in the premium category”, said Anheuser-Busch, CEO of Asia-Pacific operations and Stephen J Burrows, president.

 

Source: DNA

 

 

 

12. Cobra Beer Plans Foray Into Wine Making – June 27

Cobra Beer plans to enter the wine segment with four varieties

Cobra Beer, a leading global beer company, plans to enter the wine segment by launching four varieties by 2007 end. According to COO Poonam Chandel, the company has finalised the brand, blends and packaging, and will produce wine in Maharashtra. The company plans to manufacture 15,000 cases initially, increasing this figure to 50,000 during 2008-09.

 

Source: The Economic Times

 

 

 

13. Indians Love Beer More Than Wine – June 24

Beer market to grow by 39% by 2010

According to a new study by an international consultancy and research organisation, in India,  the beer market is expected to increase by 39% by 2010, whereas the wine and spirit markets are forecasted to grow at 31.7% and 31.6%, respectively. The broader alcoholic drinks industry is expected to increase at a rate of 32.4%. The high level of investments, marketing initiatives and new product launches, coupled with a booming economy, will be the key factors for the expected growth of the beer industry. According to industry estimates, approximately 130 million cases of beer were sold in India in FY 2006-07.

 

Source: The Economic Times

 

 

 

14. Diageo To Tie Up With Premium Wine Outlets – June 20

Diageo to revamp premium wine outlets

Diageo – a leading premium liquor company which sells brands such as Johnnie Walker, Smirnoff and Captain Morgan – is tying up with premium wine outlets across India to restructure them as walk-in shops. These shops will be known as Johnnie Walker Select and customers can to touch and feel the products, in the same way as they can in a duty-free shop. According to Asif Adil, Managing Director, Diageo India, the company will make an investment worth Rs 35-40 lakh in each outlet. The company is also planning to revamp about 25 outlets in cities such as Mumbai, Pune, Bangalore, Chandigarh and the National Capital Region. 

 

Source: Business Standard

 

Product Launches

 

 

15. Cobra Beer Launches 'King Cobra' – July 06

On 6 July, 2007, UK-based Cobra Beer launched 'King Cobra' in the Indian market. ‘King Cobra’ has 6.9% of alcohol, and is priced at Rs 45 per 650 ml bottle.

 

Advertising Campaigns
 

16. McDowell’s No. 1 Happiness Mantra Is Contagious – June 19

McDowell’s launches a new TVC

Conceptualised by Mudra Communications, Bangalore, McDowell’s launched a new TVC that depicts the world transforming with a snap of the index finger. The advertisement features people, “charged up by the euphoria” of McDowell’s No. 1, setting off a chain reaction that has a whole town dancing to the ‘No. 1’ tune. S Radhakrishnan, executive director of Mudra South said, “The new McDowell’s No. 1 communication clearly recognises the optimism and infectiousness of the youth in today’s context. It also builds an international imagery for the brand to propel it into the next level, and takes the brand property of the ‘cheer’ index finger forward”.  The TVC is based on the idea that exciting times begin with McDowell’s No.1.

 

Source: Exchange4Media

 

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