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| From the desk of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India. |
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| Volume: IV |  |
July 25, 2007 |
| CLICK ON ANY OF THE ABOVE |
Ringside is a report that provides an overview of
happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer
Durables, Financial Services, Food and Beverages, Hotels, Real Estate,
Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic
Shoes.
Each of these will have sections on 1. Sales and market share 2. Trends
3. Launches 4. Advertising campaigns
Navigation is easy. Simply click of any of the categories of interest to
you and you will have the latest news in front of you.
Drop in a mail at
pchandra@zenithoptimediaindia.com with your suggestions and
comments.
Computers
Share Prices
Sales and Market Share
Source: IDC's India Quarterly PC Tracker, 1Q 2007 Release
Trends, Marketing Initiatives and Others
43. HP Close To Gesture-Based Keyboard Deal – July 16
HP Labs to finalise its deal to license its gesture-based keypad
HP Labs is close to finalising its deal with a leading mobile vendor to license its gesture-based keypad for mobile users in India. The keyboard is priced at Rs 2,500. The gesture-based keyboard is an electronic pen-based device that can be used to create text in languages that use phonetic scripts. The company is also launching a new range of HP iPAQs that are equipped with this keyboard.
Source:
Business Standard
44. Desktops Down: India Laps Up Notebooks – June 30
Smarter, slimmer and feature-rich laptops to replace bulky desktops
With laptop prices reducing significantly to match those of desktops, bulky desktops may soon become obsolete. At present, the ratio of laptops to desktops in India is 20:80. Reduced prices, attractive promotional schemes and product features have resulted in laptops’ entry in all sectors, including education, retail, and telecom. Acer India’s Managing Director WS Mukund said, “India is still a developing market and thus price conscious. But as the market matures and prices fall further, we will see laptops and desktops to be in the ratio of 50:50 in four-five years”.
Source:
The Economic Times
45. Acer Plans Major Notebook Sales In India – June 28
Acer plans to sell 150,000 notebooks in India
Global personal computer company Acer Inc. plans to sell 150,000 notebook units and earn revenues of Rs 11 billion in India in FY 2007-08. To achieve this, the company recently launched two new series of laptops, Gemstone and Profile, for the corporate and individual consumer segments in India. These laptops are priced in the range of Rs 59,999 to Rs 69,999. According to Acer India’s Managing Director W S Mukund, the new series of laptops will enable the company acquire a market share of 15%.
Source:
The Economic Times
News
46. Microsoft In Pact To Sell PCs In India – June 27
Microsoft enters into agreement with Advanced Micro Devices Inc. and Zenith Computers Ltd.
Microsoft Corp has entered into an agreement with Advanced Micro Devices, Inc., and Zenith Computers Ltd. to manufacture and sell personal computers in India. The company plans to sell its computers, priced at Rs 21000, through 10 retail outlets each in Bangalore and Pune. Starting July 2007, this sales initiative will be on a test basis and will be expanded on the basis of customer response.
Source:
The Economic Times
47. Dell Eyes Sales Through Retail Stores – June 19
Dell to sell PCs through retail stores
In a significant strategic shift, Dell has decided to sell its PC’s through retail stores in countries such as India, the US and Puerto Rico. Dell is trying to gain back some of the market share that it lost to Hewlett Packard, globally. In India, the company has already entered government and education verticals and is now targeting the banking, finance and insurance services (BFSI) sector. According to Rajan Anandan, Vice-President and General Manager, Dell India, “This is a great opportunity for Dell. We have deep worldwide experience in these segments and should be able to offer meaningful services to our clients”.
Source: Business Standard
Product Launches
48. Dell Launches New Notebooks, Desktops – July 12
Dell launched a new range of notebook and desktop computers, targeted at
small businesses, under the brand name ‘Vostro’, on 11 July, 2007.
49. LG Pioneers Finger Print Security In Desktop PCs – June 25
LG
Electronics India Pvt. Limited (LGEIL) has launched
India’s first ever desktop PC with fingerprint security.
50. HP Launches New Notebooks, Desktops – June 22
On 21 June, 2007, Hewlett-Packard India announced the launch of India's first 20-inch-screen entertainment notebook – ‘HP TouchSmart’, `The Dragon', and HP iPAQ 512 Voice Messenger, in the Indian market.
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