
From the desk of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.

Volume: IV

July 25, 2007

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Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you.

Drop in a mail at pchandra@zenithoptimediaindia.com with your suggestions and comments.

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Consumer Durables

Share Prices

Sales and Market Share

Source: ORG survey for January-March quarter of 2006-07

51. Onida Bags Third Slot In Split A-C Sales – July 13

LG maintains leadership in the split AC segment

According to a retail sales audit by research agency ORG-GFK, LG Electronics was the market leader in the split AC segment with a 26.8% market share, followed by Samsung with 14.9%, Onida with 10.8% and Voltas with 9.4%. The split AC segment registered a 60% growth, whereas the window AC segment grew by 15%.

Source: Business Standard

Trends, Marketing Initiatives and Others

52. Durables That Run On Gas Soon – July 14

Reliance Industries Ltd to introduce gas-run consumer durables

Reliance Industries Ltd (RIL) is planning to introduce gas-run air conditioners (ACs), water heaters and room heaters by the end of 2007. The company is currently in talks with Chinese companies for technical support for these products. RIL has already started the trial run for these products, and will sell these products through its Reliance Retail outlets.

Source: The Financial express

53. ‘LG Presents Women’s Week’ At eZone – July 04

LG and eZone organise fun-filled, informative festival for women

eZone, the electronics specialty retail format from Home Solutions Retail (I) Ltd., in alliance with LG, organised the ‘eZone women’s Week’ from 30 June to 8 July. This initiative included special offers, workshops and contests for women at eZone outlets across the country. Manoj Kumar, CEO, e Zone and Electronic Bazaar, said, “This campaign tries to make the lives of women more exciting through the efficient working of these high technological and cost-effective electronics which actually can reduce time and increase her efficiency in giving care, concern towards herself and the family”.

Source: agencyfaqs

54. First-Time Buyers Take Premium Route In White Goods Market – June 25

New-gen buyers drive demand for premium consumer durables

Approximately 12% of the top-end consumer electronics products are purchased by the first-time users who are new-economy professionals and double-income-no-kids (DINK) couples. A fall in the prices of premium products and growth of organised stores is creating this new consumer segment. The Indian electronics market is becoming an early adopter of the latest technologies. According to Girish V Rao, LG Electronics India’s vice president of sales & marketing, Indian consumers’ lifestyles and aspirations are changing; they are ready to spend more and buy the latest technologies rather than have obsolete products. As a result, the replacement cycle has reduced to approximately 4-5 years for a television and 7-8 years for home appliances.

Source: The Economic Times

Product Launches

55. Philips Stirs Up Juicer Market With The Launch Of 'Philips Aluminium Juicer' – June 21

Philips Electronics India Ltd, a consumer electronics company, announced the launch of Philips Aluminium Juicer HR 1861 (Philips ALU juicer) on 21 June, 2007 in India.

56. Philips Launches New Ambisound Home Theatre System (HTS8100) In India – June 21

On 21 June, 2007, Philips Electronics India Ltd announced the launch of Philips Ambisound (HTS8100), a one-piece home theatre system priced at Rs 59,990, in India.

Advertising Campaigns

57. Videocon And O&M Re-Position Bazoomba TV In New Campaign – June 27

Videocon launches new TVC for its ‘Bazoomba’ range

Videocon launched a new TVC, ‘SoundStation’ for its ‘Bazoomba’ range of TVs. This TVC is an assemblage of reactions to different pitches of sounds, which brings out the clarity and gradual rising in tones. The objective of the campaign is to communicate the product’s main USP, which is spectacular sound output. According to Sumanto Chattopadhyay, O&M, "Our idea emphasises the fact that Videocon SoundStation TV is great at amplifying the low, medium and high frequency sounds. So the viewer hears everything in full clarity and never misses even the slightest bit of the viewing experience”.

Source: Exchange4media

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