From the desk of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.

Volume: IV

July 25, 2007

 

home

Food and Beverages

Share Prices
 

 

 

 

Trends, Marketing Initiatives and Others

 

 

88. Manikchand To Enter Natural Juices Market – July 13

Manikchand Group plans foray into the natural juices market

Dhariwal Industries Ltd (Manikchand Group) plans to enter the natural juices market, which is worth Rs 700 crore and has a growth rate of 15%. The group is currently developing a product in the natural juices category, which will be launched in the metros.

 

Source: Indian Business Insight

 

 

 

89. Dominos Set To Foray Into Branded Ice Cream Segment – July 11

Domino’s Pizza to introduce ice creams

Domino’s Pizza, a global fast food retailer, is planning enter the ice cream market to extend its offerings in India.  Ajay Kaul, VP of marketing, Dominos Pizza India said, “We will be launching and retailing branded ice creams through both dining and home delivery concepts. This is to provide a complete meal (a pizza and a coke) followed by a scoop of ice cream. Hence, we are soon tying up with one of the leading manufacturers of ice creams in India and globally so as to launch ice creams at all our 147 restaurants in India”. Domino’s will offer ice creams in vanilla, chocolate and strawberry flavours.

 

Source: The Financial Expresss

 

 

 

90. ITC Foods Flags Off Sunfeast Open – July 11

ITC starts off Sunfeast Open with a beach tennis exhibition match

On 10 July, 2007, ITC Foods flagged off the third edition of women’s tennis tournament, Sunfeast Open at the Fortune Chariot Beach Resort in Mahabalipuram. Sports presenter and commentator Charu Sharma, squash player Dipika Pallikal, tennis player Mahesh Bhupathi and film star Trisha played an exhibition match as a prelude to the Sunfeast Open 2007. The Sunfeast Open is scheduled during 17-23 September, 2007, in Kolkata.

 

Source: The Hindu Business Line

 

 

 

91. Avesta To Introduce Functional Foods – July 11

Avesta aims to generate revenue of over Rs 15 crore in FY 2007-08

Avesta Good Earth Foods, the consumer foods division of Avesthagen, announced an investment of Rs 20 crore, in India, to bring out functional foods by September 2008. "The company expects to generate revenue of more than Rs 15 crore in the financial year 2007-08”, said Sandeep Dang, CEO, Avesta Good Earth Foods.  The company plans to have 15,000 outlets in 53 towns by September 2007.

 

Source: The Times of India

 

 

 

92. Café Coffee Day Readies For Mineral Water Splash – July 07

Mineral water by ‘Coffee Day’

Bangalore-based Amalgamated Bean Coffee Trading Company Ltd (ABCTCL), promoters of coffee retailing chain Café Coffee Day, will foray in the mineral water market under the brand name 'Coffee Day'. Venu Madhav, head of operations, ABCTCL, said, "This is a new initiative by which we want to extend our brand Café Coffee Day. We have recently readied our back-end operations to sell mineral water through Café Coffee Day outlets in a 500 ml bottle priced at Rs 15. We have already set up a manufacturing facility in Karnataka".

 

Source: fnbnews.com

 

 

 

93. Tata Group To Foray Into Food Retail – July 07

Tata Group to venture in food retail

The Tata Group, which recently entered the processed foods sector with the acquisition of 70% stake in Innovative Foods from the Amalgam Group, now plans to sell a range of food products, including fruits and vegetables and baked food, through a chain of retail stores. The company is planning to buy local food companies and is exploring options with international companies in the areas of seafood, fruits and vegetables, and baked food.

 

Source: fnbnews.com

 

 

 

94. Wrigley Acquires Joyco, Tops Bubble Gum Category – July 07

Wrigley strengthens position in India, China and Spain by acquiring Joyco

US-based Wrigley, has acquired the confectionery business of Joyco Group from Spanish food company Agrolimen. The deal has brought key brands such as Boomer bubble gum, Pim Pom lollipop and Solano candy under Wrigley's portfolio, thereby strengthening its position in the bubble gum category in India, China and Spain. The acquisition has also made it No. 1 in India and China for candy lollipops.

 

Source: fnbnews.com

 

 

 

95. Yakult Believes In Ladies First – June 26

Yakult India recruits housewives to sell its bacteria-enriched drink

Yakult India, a 50:50 JV between Japanese probiotic food company Yakult and Danone, is recruiting housewives to sell the company’s bacteria-enriched drink in the local market. “In India, we will have about 100 Yakult ladies by March 2008, including Yakult Lady Coordinators (YLCs), who train the Yakult lady and help to develop the market”, said Kiyoshi Oike, managing director, Yakult India. The Yakult Lady will be an independent sales agent, operating in a designated territory and earning a commission on every Yakult bottle sold.

 

Source: The Economic Times

 

 

 

96. Desi Add-On Flavours To Spice Up Limca – June 22

Coca-Cola plans to launch add-on flavoured powders for Limca

Coca-Cola is exploring the idea of providing add-on local flavoured powders with its lemon drink Limca. This idea is inspired by consumers’ tendency to add salt and other ‘masala’ to the drink. On 16 June, 2007, the company started test marketing its Limca Fresh Mix brand in Delhi by offering the add-on powder in jaljeera, mint and ginger flavours. This consumer research initiative is supported by print advertisements and radio. The company plans to gather consumer reactions through feedback forms and qualitative video inputs.  This information will be used to improve the products and develop a communication strategy for them.

 

Source: Exchange4Media

 

 

 

97. Amul To Roll Out 10,000 Parlours By 2010 – June 20

10,000 Amul parlours to be launched by 2010

Gujarat Cooperative Milk Marketing Federation (GCMMF) is planning to open 10,000 Amul parlours by 2010. The parlours will offer various products including milk, cheese, butter, ice-creams, beverages, pizza and other dairy products. R S Sodhi, chairman and general manager of GCMMF said, "The time has come for us to make direct contact with the consumers and to ensure that we are not exploited or squeezed out in the market by the big retail players like Big Bazaar or Reliance…".

 

Source: DNA

 

 

 

98. Disney To Whip Up Cream Bell – June 18

Cream Bell ties up with Disney to launch ice-creams

Delhi-based ice-cream maker, the Universal Dairy Group, has tied up with Disney to launch a range of co-branded ice-creams. The new products would be sold under Universal’s existing ice-cream brand Cream Bell, and would target children, in the age group of 4-14 years.  The co-branded ice-creams are available in wrappers that feature Disney characters such as Goofy, Mickey Mouse and Donald Duck. The company has also launched 250 Disney carts in Delhi. 

 

Source: The Economic Times

 

 

Product Launches
 

99. NZ Ice Creams In India – July 02

On 1 July, 2007, New Zealand Naturals, one of the world’s premier ice cream and dairy products companies, launched a range of vegetarian ice creams, smoothies and sorbets in India. 

 

Advertising Campaigns
 

 

100. Perfetti Van Melle India Ropes In Kajol To Promote Alpenliebe – July 11

Alpenliebe to develop desire and greed: ‘Laallach Aha Lalap’

Perfetti Van Melle India (PVMI) has signed up Kajol as the brand ambassador for its confectionery brand Alpenliebe. Sameer Suneja, head-marketing, PVMI said, “We have not used any celebrities in our communications as our brands are salient enough due to edgy and cut-through communication. Our flagship brand Alpenliebe is a big hit among all age groups of the society. Alpenliebe is the market leader and we wanted to move its sales to the next level. In Kajol, we saw a perfect fit for Alpenliebe and the messages that the brand conveys”. The current TVC features an alligator that refuses to leave Kajol’s side since the day she threw an Alpenliebe at the alligator in a zoo. The TVC for Alpenliebe has the tagline ‘Laallach Aha Lalap’.

 

Source: Exchange4media

 

 

 

101. SRK Ups The Fun Quotient Of Sunfeast Pasta Treat Pizza Style – July 06

SRK to feature in Sunfeast Pasta Treat TVC

Sunfeast Pasta Treat has launched a TVC featuring brand ambassador, Shah Rukh Khan for its new variant, Sunfeast Pasta Treat Pizza Style. Fun and humour form the foundation of the commercial which communicates the unique product proposition of two-in-one. Created by FCB Ulka, the TVC features SRK enjoying a fun afternoon with kids in the kitchen. When Khan asks the kids what they would like to eat – ‘pasta ya pizza’ – the kids ask for both; unfazed SRK says, “No problemo” and proceeds to prepare a meal of Sunfeast Pasta Treat Pizza Style. The TVC, which will be aired till September-October 2007, will be supported by posters and in-store displays.

 

Source: Exchange4media

 

 

 

102. Why Bachchan Is Having Out-Of-Body Experiences – June 26

Cadbury Dairy Milk’s new TVC aims to satisfy the ‘meetha’ urge of the customers

Cadbury Dairy Milk (CDM) has launched a new TVC to broaden its consumer base. The company has used various media, including radio, print, outdoor, on-ground activities (multiplexes and malls), mobile downloads and online advertising, to promote its products effectively.  Conceptualised by O&M, Mumbai, in June 2007, the company launched a teaser advt showing Amitabh Bachchan enjoying car-ride. Suddenly due to prompt from his driver, he has an urgent urge to have something sweet and start search for it. In the process, he bangs his head on a lamp-post and faints. A super invites the viewer to guess what will happen next, and log on to Meethamoments.com for details. According to the company, about 17,000 visitors, registered on the website and entered in a competition to preview the continuation TVC even before its launch on channels. The revealer commercial has the full story. On fainting Mr. Bachchan has an out-of-body experience, his spirit makes its way to a CDM vendor, but, isn’t able to communicate with him. Bachchan then possesses the body of a young woman strolling nearby, and asks the vendor to give him a CDM chocolate bar (in Bachchan’s voice). The shocked vendor complies, and Bachchan finally gets a taste of the chocolate.

 

Source: agencyfaqs

 

 

home

This tracker has been compiled from external sources and does not necessarily reflect the views of the company.  Direct links only work for a specified date. If you would like to review an article after the printed date, please go to the news source's website directly and access their archives.

© 2007 - 2008 Zenith Optimedia.