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| From the desk of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India. |
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| Volume: IV | July 25, 2007 |

| CLICK ON ANY OF THE ABOVE |
Ringside is a report that provides an overview of
happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer
Durables, Financial Services, Food and Beverages, Hotels, Real Estate,
Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic
Shoes.
Each of these will have sections on 1. Sales and market share 2. Trends
3. Launches 4. Advertising campaigns
Navigation is easy. Simply click of any of the categories of interest to
you and you will have the latest news in front of you.
Drop in a mail at
pchandra@zenithoptimediaindia.com with your suggestions and
comments.


Source: Cellular Operators Association of India
125. Telecom Industry Revenue Hits Almost 27 Billion Dollars – July 06
Indian telecommunications industry reports a 22% increase in sales
According to a survey, sales of India's telecommunications industry exceeded Rs 1 trillion ($24.76 billion) in FY 2006-07, representing an increase of 22% from FY 2005-06. Mobile-phone company revenues grew 56% to Rs 561.8 billion while fixed-line sales declined 11%. The number of cellular and fixed-line users rose 46% to 206 million and cellular subscribers increased approximately 73% to reach 157 million. Bharat Sanchar remained the top service provider, with revenue of Rs 401.35 billion in FY 2006-07, followed by Bharti Airtel, Reliance Communications, Hutch and Videsh Sanchar.
Source:
DNA
126. Telecom Subscribers Base At 21.8 Cr – June 19
63 lakhs telecom new subscribers in May 2007
According to the latest figures released by the government, the total number of telephone connections reached 21.8 crore with the net addition of 63 lakh subscribers in May 2007. There was an addition in the GSM and CDMA segments by 50 lakh and 15 lakh respectively. However, the fixed line segment declined by two lakh. Maharashtra, Tamil Nadu and Andhra Pradesh circles have added more than 4.5 lakh subscribers each. The total number of telephones in the country registered a growth of 46.9% between June 2006 and May 2007.
Source: The Economic Times

127. Airtel, RCoM DTH To Offer Broadband – July 02
DTH ventures of Airtel and RCoM to provide broadband services
Telecom companies, Bharti Airtel and Reliance Communications (RCOM), which are planning to enter Direct to Home (DTH) space by year-end 2007 are also considering providing satellite-based broadband internet services. According to Atul Bindal, president of Broadband and Telephone Services, Bharti Airtel, the company will consider offering broadband through Wi-Max or DTH. Similarly, RCOM’s DTH venture, BlueMagic will also provide satellite internet services.
Source:
The Economic Times

128. Bharti Is All Set To Launch 3G Services – June 23
Bharti completes the trials of 3G services
Bharti Airtel has completed the trials for all third generation (3G) services that the company plans to introduce. It is now awaiting the allotment of radio frequency (also called spectrum) from the government to launch 3G services in India. According to company sources, the pilots included testing all high-speed internet applications, next generation gaming, video and wireless streaming. The company had successfully tried out IMS-based applications, a software platform in line with the latest 3G standards.
Source:
The Economic Times
129. Bharti Joins Race, To Bundle Handsets With Connections – June 22
Bharti to offer handsets with connections
In a major shift in strategy, Bharti Airtel plans to offer handsets with mobile connections. With every new connection, the company is likely to provide a handset at subsidised rates. This move was followed by the Vodafone Essar’s announcement of launching a series of ultra low-cost bundled handsets to increase its market share. The company is in talks with global handset players, excluding Nokia, Motorola and Sony Ericsson.
Source:
The Economic Times
130. Sarin Sets Aggressive Target As User Base Hits 30 Mn – June 16
Hutchison Essar’s subscriber base increases to 30 million
In May 2007, Hutchison Essar Limited (HEL) recorded 5.4% growth in subscriber base, reaching 29.2 million. The company added about 0.8 million subscribers in first 15 days of June 2007. HEL is the second GSM service provider in India to achieve this landmark. Arun Sarin, CEO, Vodafone, is hopeful that HEL (soon to be renamed as Vodafone Essar) would add over 1.5 million subscribers every month.
Source:
The Economic Times

131. Airtel Introduces GPS On Mobile Handsets – July 12
On 12
July, 2007, Bharti Airtel launched a GPS-based navigation application,
which will allow Airtel users to obtain map information and area
coverage details. This service is provided in collaboration with Wayfinder
Systems AB of Sweden and would be initially available only on the BlackBerry
8800 handset.
132. Encyclopaedia On Hutch Mobile – July 11
On 10
July, 2007, Hutch, in collaboration with Mobifusion, introduced the mobile
version of the Britannica Concise Encyclopaedia.
133. Rel To Launch Biz Internet Services For SMEs – July 04
On 4 July,
2007, Reliance Communications, in collaboration with the networking firm
Cisco, announced plans to start business internet services for small and medium
enterprises (SMEs) in top ten cities and 200-odd tier-II cities in India.

134. BSNL’s Student SMS Plan – July 02
BSNL
announced the launch of a new ‘student SMS plan’ in Kerala under the
existing ‘Student Power 99’ post-paid mobile phone connection plan. Under
the plan, student subscribers can send 100 free messages a month to any of
the mobile numbers in the BSNL network in India.
135. Reliance ‘Jodi’ Offer – June 30
On 29
June, 2007, Reliance Communications announced a Jodi offer for existing and
new post-paid mobile customers in Kerala. Under this scheme, customers can
make unlimited free calls between two phones for a period of 12 months
within the circle.
136. Tata Indicom Smart Phone For PCOs – June 30
Tata Indicom introduced a new telecommunications device called Parsec on 29
June, 2007. Parsec is a new generation-smart phone to be used in PCO booths
in Kerala. Through this device, consumers can check movie reviews, listen to
music, purchase airline tickets, recharge their pre-paid phones, send SMS
and make telephone calls all from a single point.
137. Hutch Unveils Stock Alert Packs – June 29
On 28
June, 2007, Hutch, in association with financial and business portal
Moneycontrol.com, introduced a comprehensive range
of stock alert packs. This alert will provide information on mainline Indian
indices and global markets along with expert tips for the bourses.
138. Tata Indicom Launches 'InstaReturn' Scheme – June 25
On 25 June
2007, Tata Indicom launched 'InstaReturn', a post-paid scheme. In the
scheme, the consumer will have to pay Rs 499, for which they would get a
free talk time of Rs 499 for 60 days.
139. Hutch Launches 'Blackberry Curve 8300' For Rs 24,990 – June 22
In Delhi,
on June 2nd, Hutch launched the light variant of Blackberry, high-end
wireless communication devices, priced at Rs 24,990.
140. RCOM Launches Mobile Radio Service – June 21
On 21 June, 2007, Reliance Communications launched mobile radio service for
post-paid and pre-paid subscribers of Reliance Mobile, Reliance Hello and
post-paid Reliance landline subscribers.
141. Tata Indicom Launches Internet Radio Service – June 18
Tata
Indicom launched its mobile Internet radio service
in English, Hindi, Telugu and Tamil languages in Mumbai on 18 June,
2007.
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