From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.
Volume: IV July 25, 2007

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Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you.

Drop in a mail at pchandra@zenithoptimediaindia.com  with your suggestions and comments.


 

 

 

Skin Care

Share Prices
 


 

Sales and Market Share

 

Source: Euromonitor Report - June 2007

 

Trends, Marketing Initiatives and Others

 

 

152. Nivea Launches Male Whitening Products In India – June 22

Nivea invites men to "Join the Whitening Revolution"

German skin and beauty care company Beiersdorf has launched male “whitening” products under its Nivea For Men range. To promote these products, the company has launched a locally produced campaign using television, print advertisements and POS material. "So far men are addressed in a very boyish way and advertising is just circling around 'getting the girl' - we clearly wanted Nivea to make a very mature, serious statement to Indian men", said Sudarshan Singh, brand manager, Nivea India.

 

Source: Data Monitor

 

 

 

153. Shah Rukh Khan To Endorse Emami Fair And Handsome – June 19

Shah Rukh Khan signs up as a brand ambassador for Emami Fair and Handsome

Kolkata-based Emami Group of Companies has signed Shah Rukh Khan (SRK) as a brand ambassador for the Emami Fair and Handsome, which is a fairness cream for men. SRK’s two-year contract starts from 2007. Mohan Goenka, a director of Emami Group of Companies said, “We are elated to have India’s superstar Shah Rukh Khan onboard. We have a long association with Khan as he also endorses some of our other brands such as Himani Navratna Oil and Himani Sona Chandi Chyawanprash. Emami Fair and Handsome has been a star brand in the Emami portfolio and hence we thought of associating SRK’s brand image with Emami Fair and Handsome. This is all the more crucial as this brand is a category leader and SRK was the only name that came to our mind when we thought of selecting our brand ambassador”.

 

Source: Exchange4media

 

 
 
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