IQ, EQ and TQ.

The combination of insight, emotion & technology.
There’s a sweet spot at the intersection of digital intelligence & emotion, and that is where you will find ZenithOptimedia Group - the agency, which thrives on LiveROI.

ZenithOptimedia - - is a leading global media services network with 250 offices in 74 countries. We are part of Publicis Groupe, the world’s third largest communications group, and the world’s second largest media counsel and buying group. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points – the Live ROI planning process. The ZenithOptimedia Group of companies equips our clients with a full range of integrated skills across communications planning, value optimisation, performance media and content creation. Our key clients include Armani Group, ASUS, Aviva, BBC Worldwide, British Airways, Electrolux, General Mills, Lactalis, LVMH, Nestlé, News Corporation, L'Oréal, Oracle, Puma, Qantas, Reckitt Benckiser, Richemont Group, Royal Bank of Scotland, Sanofi, Telefónica O2, Toyota/Lexus, Verizon and Whirlpool.  

Resultrix is an end-to-end interactive agency with a pay-for-performance search model supported by an award winning creative team.
Our interactive services include - search engine marketing (SEM), search engine optimization (SEO), affiliate and social media marketing. Our award winning design & analytics teams ensure that our clients have a captivating, memorable experience when their customers interact and engage with their brand.

Performics inspires participation through performance marketing channels, integrating highly efficient digital media with relevant brand experiences.
The Original Performance Marketing agency, Performics applies highly accountable principles of search and performance marketing to drive relevant connections across owned, paid and earned media. Our proven approach combines tenured digital pioneers and proprietary technology to yield outstanding results. Across display, search, social, SMS, MMS and video platforms, Performics Mobile offers services to drive application downloads, incentivize activations, generate site traffic, m-commerce and content, the agency said. It also brings in mobile programmatic buying using Publicis’s AOD (Audience On Demand) platform.

Ninah Consulting is a Global Strategic Marketing Effectiveness Consultancy that uses leading Analytical methods to drive Return on Investment (ROI) in our clients Marketing Investments.
Ninah is a global strategic consultancy offering marketing resources allocation and optimization and portfolio budget allocation. Ninah use leading Analytical Techniques to ensure clients are investing the right amounts on the right brands and on the right activities to maximise marketing efficiency and ROI of Marketing spend.

Newcast is the specialist branded content and experience division of ZenithOptimedia.
Newcast offers creative and project management expertise to clients across three broad areas of scope: Brand Content (e.g. advertiser-funded TV and web-series, social content, mobile or social apps), Media Partnerships (e.g. editorial brand integrations into TV shows, press features and radio shows) and Live Brand Experiences (e.g. experiential, event sponsorship).